1. Experimentation - Early stages- setting up for future texts of genre.
An example of this is in relation to a film genre is Scary Movie 1,2,3 and 4.
An example of this stage would be Frankenstein in 1937. In this stage the generic codes and convention are developed. From this trailer of the movie you can see how certain conventions are used till this day. Firstly the use of the Scream from the woman automatically suggests to the audience danger and therefore suggests the genre Horror. This has been used in recent films E.G Final Destination. Also although this movie is produced in black and white (binary oppersites) the use of white font of black background showing good and evil is still used in our films today. Within all this in mind Frankenstein can be shown as an example of Stage one.
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