Tuesday 4 October 2011

Find videos which exemplify the shift in beliefs

One area i will be looking at is Gender. Within music videos women are seen to be looked at as objects as opposed to a person. However in some cases this can be criticised. By watching this video you are able to see how woman can be seen as more powerful.


Niki Mamaj - Superbass
  • She is talking about her identity. Normally in women in music videos don't express theme selves as much as men does
  • She is rapping within the song. This something that men tend to do.
  • She is also wearing more clothes than the man showing she is more dominant.
From these points above it is evident that they video is supporting Gunther Kress view as Niki Minaj is adapting to society as she is representing a mans role in life.

Another area could be portrayal of violence in the current world. Within this music video violence is seen as the key issue between a relationship (domestic Violence). Women are seen to be looked as innocent individuals whereas the men use that as an advantage.  By watching this video you are able to see how current issues in society are shown in music videos.



Love the way you lie-Rihanna
  • The video is shown as a performance based video along with a narrative to show the everyday life of society.
  • The body language between each other shows how they do love each other however stuggles to be with each other (relating to peoples relationship)
  • "Its like a steel knife in my windpipe" conveys violence throughout the lryics.

Another area could be portrayal of violence in the current world. Within this music video violence is seen as the key issue between a relationship (domestic Violence). Women are seen to be looked as innocent individuals whereas the men use that as an advantage.  By watching this video you are able to see how current issues in society are shown in music videos.

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